Copying Ubisoft

Companies that aren't even in the video game industry will soon be copying Ubisoft's DRM tactics with Always-Online style requirements.

Book companies will require customers to call their Book Rights Management (BRM) centers and read the book out loud to the BRM representative. This must be done in a quiet, sound proof room to prevent others from having the experience of the book and therefore breaking copyright laws.

Movie studios will push to have webcams installed on every TV in America which connect to their Movie Rights Management (MRM) departments. Representatives will use the webcams to see how many people are watching the movie. This will prevent large groups of people from seeing the movie, and in effect, reduce the need for more DVD purchases. If someone new walks into view on the webcam, the movie will stop until the viewer shows a credit card to the webcam. Babies who walk into the room will be charged only half-price.

Restaurants may or may not begin charging for smells that leak into the noses of potential customers. These smells are essentially demos for the food, but not all companies want to offer something for free. Potential charges for smelling food as a person walks buy a restaurant could begin around 5 to 10 cents per smell. And if a person lingers and gets a good whiff of the food inside, restaurants will have that person arrested for theft.