Scots Create World's Strongest Beer

What else would you call a 40% ABV beer created by a group of Scots other than Sink the Bismark? It costs around 40 Euro.

This even beats out Sam Adams Utopias beer, which comes in at 25% ABV with a price tag of $600. But it's a good thing proper men don't rate quality beer on alcohol content, but rather on taste. And we are proper men, aren't we?